Formula

§ The work

Formula is an opinionated framework for the boring-but-critical pieces of a modern web business — auth, payments, storage, contact, booking — shipped as composable building blocks instead of vendor lock-in.

Our role is partner and operator across brand, product, and engineering. The thesis is that small teams should be able to ship the unsexy infrastructure of a real company in days, not quarters, and without inheriting somebody else's framework politics.